Melbourne Nightlife Blog

05 September, 2008

Flying pot takes to the skies

Carlton Draught have demonstrated their brand-new marketing weapon to the unsuspecting Melbourne public - a 30-metre-high pot glass, filled with Carlton Draught (complete with froth), floating in the sky.

The hot-air baloon was made for use during the AFL finals series, and will then tour Australia. "We loved the idea of a giant flying pot glass," said a Carlton Draught spokesperson. "We also figured the sight of it in full flight would turn heads." The pilot-driven balloon is believed to be the first shaped like a pot in the world.

Source: The Age (Includes Picture)

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