05 September, 2008
Carlton Draught have demonstrated their brand-new marketing weapon to the unsuspecting Melbourne public - a 30-metre-high pot glass, filled with Carlton Draught (complete with froth), floating in the sky.
The hot-air baloon was made for use during the AFL finals series, and will then tour Australia. "We loved the idea of a giant flying pot glass," said a Carlton Draught spokesperson. "We also figured the sight of it in full flight would turn heads." The pilot-driven balloon is believed to be the first shaped like a pot in the world.
Source: The Age (Includes Picture)