Radio presenters in the United Kingdom have been criticised for promoting heavy drinking as a way to appear cool to their listners. Bristol University researches listened to 1,200 hours of output from six radio stations and analysed the proportion encouraging drinking. According to their research, under 50% of all comments about alcohol on the radio encouraged drinking, but in output from just presenters the figure jumped to 73%.
"Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out," said lead researcher Professor Norma Daykin.
"The notion of not drinking alcohol to enjoy yourself, particularly at times of celebration such as Christmas and New Year, seemed unthinkable."
Source: BBC News