Today's Age is reporting spirits company Beam Global Spirits and Wine closed their website The Neighbours after upsetting health groups and the government. The website was a part of a television advertisement linked to an "even racier website" intended to promote Jim Beam. According to The Age the website contained a woman washing dishes topless and was accused of treating women as sex objects and promoting stalking. James Sykes, marketing director for Beam Global Spirits and Wine, admitted that the site had been shut down because it was "unacceptable".
The Jim Beam move has reignited debate about alcohol companies needing regulation for Internet-based advertising campaigns. The current process of self-regulated advertising code requires print and broadcast advertisements to be pre-vetted by an independent panel - Internet promotions are currently exempt from these measures.
Source: The Age
08 August, 2008
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