Melbourne Nightlife Blog

20 March, 2008

Alcohol ad restrictions unworkable

Today is the last day for submissions to the senate inquiry considering restricting TV and radio alcohol advertising to after 9pm. The bill, initiated by Family First senator, Steve Fielding, wants to ban ads aimed at children or link drinking to sexual or financial success, put health warnings on drinks, allow the media regulator to pre-vet ads and restrict Internet-based advertising.

Julian Lee's article for the Sydney Morning Herald quotes executive director of the Advertising Federation of Australia, Mark Champion, who said the current proposal was unworkable as bureaucrats lacked expertise with codes, regulations and the ability to make timely decisions.

Source: Business Daily - Sydney Morning Herald

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