Diageo, which has an estimated third of the $668 million super-strength "alcopops" market, has defended its decision to continue to sell Smirnoff Ice Double Black, which has an energy additive.
The Sydney Morning Herald reported Diageo's corporate affairs director, Ron Ainsbury, saying Smirnoff's caffeine levels were in line with those in soft drinks and made a clear attack at Fosters for their decision to drop energy additives. He went on to say "Why don't [Fosters] get out of marketing their beer with the Boony doll which is aimed at children?"
Fosters' spokesperson, Troy Hey, said he was disappointed by Diageo's comments. He denied the Boony "figurine" was targeting children and said it aimed at "adult cricket watchers".
Source: Sydney Morning Herald