Alcohol giants impose their own limits

Fosters Group and Lion Nathan have both issued their own guidelines for responsible production and marketing of alcohol products. They will both immediately cease to include energy additives such as guarana and caffeine into their alcohol products, and will limit alcohol content to two standard drinks (20 grams of alcohol) per single serve container.

"High alcohol products are a real problem because when young people seek alcohol they look for the best value for money," said Professor Sandra Jones, director of the Centre for Health Initiatives at the University of Wollongong, who has researched alcohol marketing to young consumers and spoke to Bloomberg concerning the changes.

Source: Bloomberg, Fosters press release & Lion Nathan press release [PDF].